Phenomenon, from the Greek for “appearing in view,” is a fundamental concept that has profoundly shaped our understanding of the world. Employed in both science and philosophy, it encapsulates humanity’s drive to comprehend the world from both individual (subjective) and collective (objective) perspectives.

In philosophy, phenomena are used to describe internal experiences as perceived through the senses and processed by the mind. Phenomenology is the “science of phenomena,” or the study of mental structures that give life meaning. Central to phenomenology is the notion that humans are not distinct from the world, as previously believed. Instead, human existence is characterized as “being-in-the-world,” where humans and the world are inextricably intertwined. 

In science, phenomena refer to observable and objectively analyzable events in the natural world, consistent across all observers. Driven by logical, rational, and systematic inquiry with reproducible outcomes, the scientific method observes phenomena to develop universally applicable knowledge.

Inspired by this fundamental human tension between internal and external, subjective and objective, personal and collective, Phenomenal Studio’s mission is to empower individuals to live more meaningful lives through a holistic understanding of the world.